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What is SEO (Search Engine Optimization)?

The practice of optimizing websites to rank higher in search engine results, increasing organic traffic.

SEO encompasses technical optimization (site speed, mobile-friendliness, structured data), on-page factors (keywords, meta tags, content quality, headings), and off-page factors (backlinks, social signals, domain authority).

Technical SEO includes proper HTML semantics, JSON-LD schema markup, XML sitemaps, robots.txt, canonical URLs, and Core Web Vitals. Content SEO focuses on providing value, targeting search intent, and maintaining freshness.

Related Terms

Web Accessibility (a11y)
The practice of designing websites that can be used by people with disabilities, following WCAG guidelines.
MVC (Model-View-Controller)
An architectural pattern that separates an application into three components: data (Model), interface (View), and logic (Controller).
WebAssembly (Wasm)
A binary instruction format that enables near-native performance execution of code in web browsers alongside JavaScript.
Web Vitals
Google's metrics for measuring user experience quality, including loading speed, interactivity, and visual stability of web pages.
Web Components
A set of browser-native APIs for creating reusable, encapsulated custom HTML elements with their own styling and behavior.
Sitemap XML
An XML file that lists all important URLs on a website, helping search engines discover and crawl content efficiently.
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