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What is SEO (Search Engine Optimization)?

The practice of optimizing websites to rank higher in search engine results, increasing organic traffic.

SEO encompasses technical optimization (site speed, mobile-friendliness, structured data), on-page factors (keywords, meta tags, content quality, headings), and off-page factors (backlinks, social signals, domain authority).

Technical SEO includes proper HTML semantics, JSON-LD schema markup, XML sitemaps, robots.txt, canonical URLs, and Core Web Vitals. Content SEO focuses on providing value, targeting search intent, and maintaining freshness.

Related Terms

HATEOAS
Hypermedia As The Engine Of Application State โ€” a REST constraint where API responses include links to related actions and resources.
SSR (Server-Side Rendering)
A technique where web pages are rendered on the server and sent as complete HTML to the browser, improving SEO and initial load time.
Web Font Optimization
Techniques for loading custom fonts efficiently to minimize their impact on page load performance and visual stability.
OAuth Scope
A mechanism in OAuth that limits an application's access to a user's account to specific resources or actions.
Web Accessibility (a11y)
The practice of designing websites that can be used by people with disabilities, following WCAG guidelines.
PHP
A widely-used server-side scripting language designed for web development that powers over 75% of websites including WordPress.
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