What is Web Vitals?
Google's metrics for measuring user experience quality, including loading speed, interactivity, and visual stability of web pages.
Core Web Vitals include: LCP (Largest Contentful Paint — loading, should be under 2.5s), INP (Interaction to Next Paint — interactivity, should be under 200ms), and CLS (Cumulative Layout Shift — visual stability, should be under 0.1).
Web Vitals are a Google ranking factor. Improve LCP with image optimization, CDNs, and preloading. Improve INP by reducing JavaScript execution time and breaking long tasks. Improve CLS by setting explicit dimensions on images/ads and avoiding dynamic content insertion above the fold.